Sarah Murdoch
Grow Your E-Commerce Brand With
Google & Meta Ads
I help e-commerce founders grow with agency-level ad strategy — without the overhead. Proven results, a holistic approach, and clarity on every pound you spend.
What our clients
are saying….
Ready to grow your business with the incredible power of digital advertising?
You know your brand has huge potential - but reaching the right people consistently is the challenge. Digital advertising can unlock that growth, but only if it’s done strategically. Too many e-commerce founders waste money on ads that don’t convert, leaving them frustrated and unsure what’s working. That’s where I come in. I set up and manage campaigns with a clear strategy behind them - so your ads reach the right audience, your budget works harder, and you see a measurable return on every pound you spend.
Our Services
Facebook & Instagam Ads Management
Grow faster without the guesswork.
With done-for-you social ads, you reach your ideal audience on Facebook & Instagram and turn them into paying customers – without burning through ad spend.
Using my unique, proven creative process, I develop ads that connect and resonate with your target audience. No more guesswork, just predictable, profitable sales that allow you to grow and scale profitably. And the best part – it’s all done for you so you can concentrate on what you love!
You’ll benefit from:
- Campaigns that reach and convert your ideal audience
- Creative tested and refined to uncover what actually works
- Ongoing optimisation so your best campaigns scale
- Retargeting that brings back warm leads who almost converted
Google Ads Management
Tired of feeling invisible while your competitors scoop up sales?
So many brand owners waste money on ads that bring clicks but no conversions – or worse, they miss out completely when ready-to-buy customers search and find someone else instead.
That’s where Google Ads changes the game. With smart, targeted campaigns – paired with the right creative strategy — you capture demand that already exists in the market and turn it into reliable revenue growth.
You’ll benefit from:
- High-intent traffic that’s ready to buy (not just window shoppers
- Strategic ad spend so every pound works harder for you
- Clear insights and guidence so you always know what’s working and what’s not
1:1 Ads Coaching
Feeling stuck, second-guessing every ad decision?
Many e-comm founders waste hours tweaking campaigns, unsure if they’re doing it right – or worse, they avoid ads altogether because they’re terrified of pouring money down the drain.
That’s why I offer 1:1 coaching. Every session you’ll get clear answers, practical fixes, and the confidence to take control of your ads — so you can stop guessing and start growing.
With coaching you’ll:
- Solve your most pressing ad challenge in real time
- Understand your metrics so you know exactly what’s working
- Make smart ad decisions with confidence (no more second-guessing)
- Walk away with an action plan you can implement straight away
The Digital Ads Audit
Worried your ad spend is leaking money? Not sure whether you’re ads are performing as well as they could?
Your campaigns look busy in Ads Manager, but sales aren’t growing – and it feels like you’re burning through budget with nothing to show for it.
That’s where the Digital Ads Audit comes in. I take a deep dive into your account, uncover hidden problems, highlight quick wins, and give you a clear roadmap to make your ads more profitable.
With an audit you’ll:
Pinpoint exactly where your budget is being wasted
See the biggest opportunities for quick improvements
Get a clear, actionable plan to structure campaigns for growth
Feel confident knowing what to fix first and how to scale profitably
What people are saying
“Sarah has been a lifesaver managing my Facebook ads this season. After spending a lot of money and getting very low results, once Sarah took over, we had sold more in the first week then I had over the past 3 months. I have quickly learnt that to run ads properly, you have to have a lot of knowledge and really understand the format of testing, which Sarah undoubtedly has.”
Cara & The Sky
“Sarah is great with the most fantastic knowledge and experience when it comes to social media ads. I would thoroughly recommend working with her if you’re looking to grow your business. 10/10!”
Unfolded Content
“My Facebook ads generate me so much interest and client leads…I’m getting so many quality potential clients and not enough time to contact them all straight away. I’m fully booked now until the end of January and I still have clients I need to contact…Honestly my business wouldn’t run as well as it does without Sarah. I recommend her to everyone.”
Donna Duke-Llande Photograph
Hi – I’m Sarah,
The founder and owner of Let It Go Social and I help ambitious, female entrepreneurs grow their businesses using the incredible power of social media and Google advertising.
I know how it feels to be a business owner, desperate to get out there and grow your audience, but you know your time could be far better spent on the elements of your business that you are passionate about, that parts where you can use your expertise to make your business flourish!