The business owners had little knowledge around social media and their focus needed to be on other elements of the business, but they knew the importance of growing their presence on social media in order to develop credibility and sales.
Creation of content pillars that would engage and sell
Consistent posting on platforms
Creation of a proactive and reactive engagement strategy with a focus on key influencers
Facebook ads for brand awareness and conversions.
Sales from Facebook
Store sessions from Facebook +939%
Sales from social media + 456%
As complete novices to the world of social media, Sarah has taken the worry and stress away. By taking the time to understand our new business and aspirations, her expert knowledge and friendly manner have helped us immeasurably. Thank you Sarah, it's been an absolute pleasure!
Due to time limitations, the business owner wasn't able to spend the time needed to develop brand awareness for her business on social media. She also felt limited when it came to designing graphics and knowing the kind of content that would attract followers and engagement.
Create content that would sell her products but also provide value to encourage followers and engagement
Implement an engagement strategy to increase awareness of the business and encourage more profile visits
Post regularly to build reach and credibility